mollybierman:

thedailywhat:

Viral Ad Campaign of the Day: To promote MC Hammer’s upcoming reality show, Hammertime, A&E sent a bunch of Hammer-Pants wearing dancers to flashmob a clothing store.

Hammer-larity ensues.

[via.]

flash mob, mc hammer auto reblog

Haha love it. I do wonder if things like this actually work though. I guess they end up not really having an effect on those at witness it in person (how would they know what is being advertised?) but the real value of this campaign is when it goes viral online (while paired with the link to A&E’s site).

Source: thedailywhat

64 Notes/ Hide

  1. dignan777 reblogged this from thedailywhat and added:
    Went looking through some dailywhat and discovered this. Great.
  2. heavysigh reblogged this from billda and added:
    This immediately brought up thoughts of attempting to do the hammer-slide after reading that XKCD way back when.
  3. thenelsontwins reblogged this from tanya77 and added:
    Miracle of Miracles. This is bigger news than the plague in Odessa! tanya77:
  4. tanya77 reblogged this from thedailywhat
  5. smellmymouth reblogged this from thedailywhat and added:
    ahaha! stuff like this gives me faith in humanity
  6. quahogconvo reblogged this from thedailywhat
  7. sutkusman reblogged this from thedailywhat and added:
    Ne pirmas ir ne paskutinis. Dar vienas smagus flashmob`as.
  8. kevlarviktor reblogged this from giros and added:
    valahogyan nem tudom megunni ezeket a flashmob videókat, annyira kurva jók
  9. billda reblogged this from mollybierman and added:
    Haha love it. I do wonder if things like this actually work though. I guess they end up not really having an effect on...
  10. cubicleparty reblogged this from un and added:
    rocketjumper: thedailywhat:...This is pretty amazing. More ad campaigns should be like...
  11. kristenfromkansas reblogged this from thedailywhat and added:
    this is for my brother joe, who once knew all...this dance. everyone else- watch this and...
  12. mollybierman reblogged this from thedailywhat and added:
    flash mob, mc hammer auto reblog
  13. giros reblogged this from cvikli and added:
    Stop! Hammertime!
  14. rolloszemete reblogged this from cvikli and added:
    bazmeg ez nagyon süt! aranygatya: instant get.
  15. travelight reblogged this from thedailywhat and added:
    Advertising toeing...acceptably stealing ideas from internet sensations, this time on the...
  16. supercharger5150 reblogged this from thedailywhat and added:
    Funniset thing I’ve seen all week probably! I can’t believe how fast the guy is moving in the beginning.
  17. cpeterson reblogged this from thedailywhat
  18. hpsunshine reblogged this from thedailywhat
  19. whiteassbrent reblogged this from thedailywhat and added:
    old guy doing the hammer dance.
  20. dowelikeit reblogged this from thedailywhat and added:
    Why oh why Hammer did you ever leave us?
  21. ephemerainc reblogged this from thedailywhat and added:
    TheDailyWhat isn’t kidding…this is hilarious. I just wish I had been present. Probably would have been smiling giddily...
  22. underpunches reblogged this from thedailywhat and added:
    See stuff like this always makes me question any sort...real performance art I see around...
  23. arch-ers reblogged this from thedailywhat and added:
    ohh boy did this make me laugh.
  24. youidiot reblogged this from thedailywhat and added:
    Estos gringos locos. Con las cosas que salen. No me pierdo Hammertime.
  25. markley reblogged this from thedailywhat
  26. hannah-darling reblogged this from thedailywhat and added:
    i so wish i was one...those dancers, or at least witnessing it.
  27. dwjauthor reblogged this from thedailywhat

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